New Wix CMS Features to Watch at the End of 2025
- falgun baroi
- Dec 28, 2025
- 2 min read
As we wrap up 2025, Wix has once again raised the bar for web designers and business owners alike. The Wix Content Management System (CMS), already a powerhouse for dynamic websites, has received a suite of game-changing updates designed to streamline workflows and boost search engine visibility.
As a Wix SEO expert, I’ve been testing these new tools to see how they can help my clients dominate the SERPs. Here is a deep dive into the most important Wix CMS features released this year-end.
1. AI-Powered CMS Automation
One of the most anticipated updates is the integration of Wix Automations directly with the CMS. You can now trigger specific actions—like sending a personalized email or updating a third-party CRM—the moment a new item is added or updated in your CMS collection.
Why it matters: This reduces manual work and ensures your site stays interactive and responsive to user-generated content.
Alt Tag for Image: AI automation settings in Wix CMS dashboard 2025
2. Account-Level CMS for Multi-Site Management Wix CMS features 2025
For agencies and growing businesses, the new Account-Level CMS is a lifesaver. This feature allows you to manage content collections across multiple websites from a single, centralized dashboard. You can sync data, perform bulk updates, and maintain brand consistency across your entire portfolio without logging into each site individually.
3. Advanced SEO Dashboard Updates
Wix has doubled down on its commitment to being "SEO-friendly." The end-of-year update introduced an enhanced SEO Assistant for CMS, which now provides real-time suggestions for dynamic pages.
Automatic Schema Markup: Improved automated structured data for dynamic items.
Bulk Alt-Tag Editing: A new interface to manage image alt tags across entire collections in seconds. Wix CMS features 2025
Alt Tag for Image: Wix Studio SEO dashboard showing advanced CMS settings
4. Enhanced CMS Data Caching
Speed is a critical ranking factor in 2025. Wix has optimized how dynamic content is served through Advanced Data Caching. By storing and serving data from a caching layer, dynamic pages now load up to 30% faster, providing a seamless experience for visitors and a boost in Core Web Vitals.
5. Built-in Accessibility Standards (WCAG 2.1)
Wix now includes automated accessibility checks within the CMS. It reminds creators to add descriptive alt tags for every image uploaded to a collection and ensures that dynamic layouts meet the latest WCAG 2.1 contrast and navigation standards.
How to Leverage These Features for Your Business
Updating your website isn't just about aesthetics—it's about staying competitive. Whether you are running an e-commerce store on Shopify or a dynamic portfolio on Wix Studio, these CMS updates provide the infrastructure needed to scale.
Not sure where to start?
Optimizing a Wix site for the latest 2025 standards requires a blend of technical expertise and creative design. If you want to transform your website into a high-performing lead magnet using the latest Wix features, I’m here to help.
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