What’s New in Wix (2025 Update) — Web Design & SEO Implications

falgun baroi
Nov 4
4 min read

1. “Generate with AI” & Content Tools – From Draft to SEO Ready

Wix’s feature set now includes a suite of AI-powered tools: everything from AI website builder, AI text creator, AI section creator, to an AI marketing agent. Wix Help Center+3websitebuilderexpert.com+3wix.com+3

What this means for you as a web designer/SEO:

You can generate blog content, landing page copy or section text fast, then refine for brand voice and SEO keywords.
Since blogs often improve organic search rankings (sites with blogs average higher traffic according to Wix) The Verge+1 you can use this tool for your client sites (or your own) to get content moving faster.
But: don’t rely solely on AI-text. Search engines still reward quality, expertise and value. Use AI to accelerate, not replace.

Design tip: When using AI-sections or AI-built layouts, still check for responsive behaviour (mobile, tablet) and image quality — you’ll want to maintain your signature polished look.

2. Advanced SEO Built-In – Technical Gains Under the Hood

Wix has made serious improvements to its SEO foundational features. On the Wix features page you’ll find: optimized robots.txt, structured data markup (for rich results), server-side rendering (SSR) for better crawling, and built-in analytics/tracking. wix.com +1SEO implications for you:

With SSR and structured data, your page-content is much more “readable” by search engines from the start. That reduces crawling issues and can boost indexation.
As you design sites for clients, you can lean on Wix’s built-in SEO tools (rather than buying extra plugins or workarounds) — but you still must fine-tune: meta tags, headings (H1/H2), internal linking, page speed, mobile optimisation remain critical.
For your own portfolio site (hi, webexpartfalgun.com) this means you can highlight your “Wix SEO Services” section confidently — you’re using a platform that supports search best-practices.

SEO tip: After implementing a new site (or redesign) on Wix, run a full audit (crawl, mobile-speed, Core Web Vitals, structured data) to validate and then monitor via Google Search Console. Good design + good platform = strong foundation.

3. Developer & Customisation Upgrades – More Power for Designers & Agencies

For designers and agencies in the ecosystem, Wix is leveling up the “pro” features. According to community blogs, in mid 2025 Wix introduced 15+ new API releases (for site search, custom embeds, automations) and acquired AI-startup Base44 to advance no-code / “vibe coding”. The Wix Wiz+1What this means for you:

You can embed custom HTML/JavaScript via the new Custom Embeds API (instead of being limited) which gives you more design flexibility within Wix.
Automations V2 APIs mean you can automate workflows (e.g., client sign-ups, onsite forms) — which improves UX, and UX contributes to SEO indirectly (better engagement, less bounce).
For client sites: if you’re marketing yourself as full-service (design + SEO + custom functionality) this is a strong selling point: you can deliver “bespoke” without leaving Wix.

Design tip: Even though the platform supports more complexity, don’t over-engineer. Use custom code only where design/UX benefit is clear — simplicity often wins.

4. Typography & Visual Design Enhancements – Elevating Brand Aesthetic

Beyond just functional and SEO upgrades, Wix is enhancing design flexibility: new fonts (via a partnership with Monotype Imaging) and more UI/UX control. TechRadarWhy that matters:

Typography is a subtle but powerful brand differentiator. When you’re building websites for clients (branding + UX + performance) access to a broader font library is a plus.
A visually polished site increases user dwell time, scroll depth–which can signal positive user behaviour to search engines (indirect SEO benefit).
For your portfolio: when you showcase your work, use these new fonts + visual polish to differentiate yourself vs generic Wix-sites.

Design tip: Choose fonts with readability (especially on mobile) in mind, test how they render across browsers/devices. Pair new fonts with your existing brand style to maintain cohesion.

5. Practical Checklist for Your Next Client Project on Wix

Here’s a quick checklist you (Falcon Murray) can use when launching a “new” or “redesigned” site on Wix for a client, to maximise both design & SEO impact:

Choose a modern template or start from scratch, optimise for mobile & tablet first (given majority of traffic).
Use the AI-content tools to draft key pages (home, about, services, blog) but edit manually to align voice & include target keywords.
Within Wix dashboard: verify the SEO Essentials – site title, meta description, canonical tags, structured data for key pages.
Duplicate important pages where needed (Wix supports page duplication) to speed workflow, then customise.
Leverage the new typography/fonts for visual brand polish — but test readability on small screens.
If you need custom behaviour (e.g., form logic, advanced search, dynamic content) evaluate the new APIs/embeds rather than switching platforms.
Launch the blog component: post at least 1-2 high-quality posts (like this one) that target client’s niche keywords — because blogging = organic traffic.
Set up analytics + Search Console; track Core Web Vitals, mobile speed. Optimise images, use pre-loading where needed.
Internal linking: make sure the site architecture flows (Home → Services → Sub-services → Blog) so that link equity and UX shine.
After launch: monitor for 4-6 weeks, tweak meta tags, schema markup, and update blog content regularly (fresh content = SEO boost).

Conclusion – Why This Update Matters for Designers & SEOs

In summary: this latest Wix update is not just a cosmetic upgrade — it brings functionality, SEO-readiness and design freedom together. For someone like you, who offers both web design and SEO services, it’s a great time to revisit your Wix-based portfolio and client offering.

Your value-proposition could emphasise: “I build websites on Wix that are designer-quality and search-optimised — leveraging the new Wix features to deliver faster, better-ranking sites.”

If you like, I can also draft 3 additional blog titles + meta descriptions + keyword suggestions (targeting your niche) that you can publish in the coming weeks to build topical authority around Wix + Web Design + SEO. Would you like me to do that?